Ben’s Original to support BBC Children in Need for a second year

Ben’s Original has today announced the renewal of its partnership with BBC Children in Need.

For the second year running, the brand will donate £200k to the charity to support it in helping to make a difference to the lives of children and young people across the UK, including tackling issues such as food insecurity and poverty.

To mark the partnership, Ben’s Original will be prominent across major UK retailers over the coming weeks, with special edition Pudsey packs of its Golden Vegetable, Egg Fried, Long Grain, Basmati, Savoury Chicken, Spicy Mexican and Mexican rice range.  

Further awareness

As part of the ongoing partnership, Ben’s Original will unveil further activity under its new platform for BBC Children in Need - Do Something Great With Every Plate - as it turns the humble dinner plate into a canvas in a campaign designed to raise awareness for the two million children in the UK facing food insecurity.  

Lucile Deschamps, senior marketing director for Europe at owner Mars Food & Nutrition, said: “We’re committed to making food tasty, accessible and healthy. With millions of families impacted by food insecurity, our partnership with BBC Children in Need has never felt more important.” 

 “Our donation this year takes our total fundraising for BBC Children in Need to over £400k, and we’re grateful to our retail partners for helping us drive awareness nationwide through our special edition Pudsey packs.”    

Ben’s Original employees are also taking part in a range of fundraising and volunteering initiatives throughout the year in support of the partnership, such as tidy-ups at Nottingham’s Footprints Conductive Education Centre and the TCS London Marathon.