Swizzels has added packs of Spooky Eyeball Double Lollies to its best-selling seasonal line-up, in preparation for the celebrations and heightened demand expected this coming Halloween, with the fright night falling on a Saturday.
The 130g shareable packs see a Swizzels classic get a spooky makeover, transforming the packaging for the fruit-flavoured compressed powder lollipops into ghoulish eyeballs.
With an RRP of £1.25, the new product is “designed to stand out on shelves and offer retailers something new to add to seasonal displays,” Swizzels said.
Trick or treaters
In addition, for those retailers looking to appeal to shoppers preparing for trick-or-treating or parties, Swizzels’ Sweet Shop Favourites (650g), Party Mix (785g) and Sweet Treats (600g) tubs include a wide variety of options.
The year-round appeal of these products also means any leftover stock can be used over Christmas and beyond.
The vegan-friendly variety bags are also a popular choice for Halloween, catering to different dietary requirements whilst offering value for money with a low RRP of £1.25.
Swizzels’ on-pack offer, Day Out With the Kids, will also give shoppers another reason to choose a variety pack for their seasonal celebrations, with the purchase of Luscious Lollies (132g), Curious Chews (135g) and Scrumptious Sweets (134g) unlocking exclusive discounts on Halloween events and experiences.
To appeal to those marking the occasion with a movie night or home gathering, Swizzels’ latest launch, Atomix, is described as an affordable treat to elevate such celebrations.
Sharing packs
Completing Swizzels’ Halloween offering are its themed sharing packs - namely Monster Treats (440g), the Mummy Mix (340g) and a Trick or Treat Lolly Mix (330g).
Clare Newton, trade and shopper marketing manager, said: “Halloween is a key occasion in the confectionery calendar and one of our busiest sales periods of the year.
“We’d expect people to make more of the occasion this year, with Halloween falling on a Saturday, and retailers should ensure they have a versatile and diverse seasonal range to appeal to different shopper missions. Good last-minute availability will be key to maximising sales.”
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