Confectionery brand KitKat has announced it’s bringing back its four-finger White bars back for 2026, in a move designed exclusively for wholesale and convenience retailers.
The returning flavour joins the brand’s wider four-finger range, giving retailers “even more choice from one of the UK’s biggest confectionery names,” it said.
Range’s heart
At the heart of the range is the classic KitKat four-finger bar, which has been helping consumers enjoy better breaks for generations. The core line-up already includes the Milk variant, alongside the Dark version, giving shoppers “a choice of familiar flavours within one of the brand’s most recognisable formats,” the brand said.
The returning variant also has a strong track record in convenience. When previously available, KitKat White ranked within the top 15% of SKUs and recruited 100,000 new shoppers to the category, it said, giving retailers a proven addition to the range.
Better breaks
Stephanie Scales, marketing manager for KitKat at supplier Nestlé UK & Ireland, said: “KitKat has been helping people enjoy better breaks for generations, and the strength of the brand comes from offering shoppers familiar favourites alongside plenty of choice across our range.
“Our classic four-finger format remains at the heart of KitKat, with Milk and Dark already giving shoppers different ways to enjoy their break.”
The new KitKat 41.5g White bar is available to order now in wholesale, with an RRP of 89p. It is also available in a pricemarked pack.
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