Relentless Zero Sugar

Coca-Cola Europacific Partners (CCEP) has launched a new Relentless Zero Sugar range.

Available now in Peach and Raspberry variants, the Relentless Zero Sugar range comes in plain and price-marked options.

The new HFSS-compliant drinks are designed to drive additional growth of the Relentless brand, which is worth over £46m and has risen 10% in value over the past year and will also help retailers tap into the growth of the wider energy drinks sector that is worth £1.52bnThe new launches will be supported by an integrated campaign will be amplified via digital, PR, influencers and through in-store activations.

The campaign will be brought to life via digital content which will follow two London creatives around the city. Media partnerships and event activations will further immerse fans in the Relentless world to drive product trial.

The brand will also be rolling out new point-of-sale (POS) materials including shelf strips, totems, wobblers, free-standing display units to drive excitement in-store. Convenience retailers can request POS materials via from June.

Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, said: “The new Relentless Zero Sugar flavours will bolster our zero sugar offer which includes Monster Ultra, and help retailers capitalise on the increased demand for energy drinks without sugar. We’re confident these new flavours and bold packaging designs will bring excitement to the energy fixture and drive sales, so we’re urging retailers to get stocked up.”