British soft drinks maker Cawston Press has announced a re-launch of its sparkling drinks range, using pressed fruit juice as the product’s only sweetner.
Launching this April, the reformulated Cawston Press range consists of four variants: Sparkling Rhubarb, Cloudy Apple, Elderflower Lemonade and Ginger Beer. Cawston will be the only brand in the UK to sweeten its ginger beer using just pressed juice.
Steve Kearns, md for Caston Press, said: “In some cases we are upping the fruit juice content by up to four times per recipe. For a small company like ours, that’s an enormous investment. We know from our 30 years’ experience in pressing fruit that nature does it best and it’s a small price to pay to know we’re bringing the best quality, best tasting drinks to the market. We believe in what we are doing and are excited to be paving the way for the future of soft drinks.”
“Cawston Press was started because we were frustrated by the lack of good quality soft drinks made from simple, natural ingredients, without the preservatives and artificial nonsense that give fizzy drinks a bad name. We believe people deserve better and that hasn’t changed. Artificial sweeteners just aren’t us and mask the taste of our delicious ingredients. It seems a shame that despite many sectors in food and drink moving forward, for the most part soft drinks are still stuck in a time warp. We are proud to be doing things differently and showing the rest of the industry how it should be done.”
Each of the new recipes contain less than 90 calories and 31% less sugar than before. Cawston Press has committed to cutting 300 tonnes of sugar from its fizzy drinks between now and December.
The new Cawston Press line-up is available to independents and is sold in 330ml single cans (rrp £1.19) or 4 x 330ml multipacks (rrp £3.99).