Mondelez International has unveiled new Mikado king double choc - with twice the chocolate of Mikado king.

Designed as a slightly more luxurious afternoon or evening treat, the new flavour will be supported by in-store and online activity throughout August, aimed at increasing brand awareness and further strengthening consumer demand within the category.

Mikado brand manager Helen Potter said: “Consumers love Mikado, but for some it just isn’t chocolaty enough! Our new king double choc builds on the familiar, well-loved, milk chocolate flavour, but with double the amount!

“We’ve watched Mikado flourish in 2016, all SKUs within the range have seen a huge uplift. It really has been a phenomenal start to the year and we hope to continue that success with this new launch, and help drive category growth even further.”

She also noted that the 39g packs of Pocket Mikado, which were relaunched earlier this year, have seen a 10.7% jump in sales to £390,000.

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