Capri-Sun is launching a new flavour for its portfolio to help retailers tap into demand for cherry flavoured drinks.

Available from mid-March, Capri-Sun Cherry contains no preservatives or artificial flavouring and is exempt from the soft drinks industry levy. The new product will be sold in 330ml resealable pouches, as a 99p pricemark or plain pack

The cherry variant will also feature a new safety cap, that will be introduced across rest of the 330ml Capri-Sun range later this year. The product will also come in cardboard shelf-ready-packaging.

Simon Harrison, vice president for commercial development at Coca-Cola European Partners GB, said: “Capri-Sun is worth over £73million and has retained its number one juice brand status in Great Britain by broadening its popularity amongst adults, as well as younger consumers.

“In fact, adults account for three-quarters of 330ml Capri-Sun pack consumption. The new cherry flavour is bang on trend and will add excitement to the juice drinks segment whilst broadening the appeal of the 330ml Capri-Sun range amongst consumers. We recommend that retailers get stocked up to take full advantage of the sales opportunity. (Nielsen & KWP Data, 2018)”

The new flavour and wider 330ml Capri-Sun portfolio will be supported by a £1million consumer advertising campaign in 2019, which includes social media content and outdoor advertising.