Ferrero is launching a host of activity to support its much-loved brands Kinder and Nutella.
Kinder Bueno is set to drive awareness and encourage trial with a new on-pack promotion launching in September. The promotion is aimed at Kinder Bueno’s target audience, offering them the chance to win one in 10 fashion prizes every day.
The promotion is available on the Classic and White variants across the single and multipack formats and will be supported with extensive sampling activity, in-store POS and digital. Free POS can be requested at www.ferrero-trade.co.uk
Ferrero is also capitalising on the recent trend for personalisation with a £1.7m campaign to support ‘Your Nutella, Your Way,’ supported across TV, out of home, digital, social media and in-store.
From October 5, 5.8m packs of Nutella, in 400g and 750g jars, will be rolled out across the UK offering consumers the chance to personalise their own Nutella Label at www.nutella.com; all they have to do is type in their name and unique on-pack code.
Consumers can also enter Nutella’s Facebook competition which offers them the chance to win a customisable trip, inspired by the versatility of Nutella, to the French Riviera to learn the art of making patisserie or Andalucía in Spain to complete fresh fruit picking and a family-friendly cookery class.
To enter, consumers will be asked to submit their favourite way to enjoy Nutella and tag their friends into their post, driving the versatility message of the brand through social sharing.