Froneri is continuing to bring popular confectionery brands to the ice cream category with the launch of a new Cadbury Double Decker tub.

Cadbury Double Decker Ice Cream Tub

The new sku is available to independents now and features a soft nougat core, chocolate and nougat ice cream with crispy Cadbury pieces.

The product will sit alongside Froneri’s existing range of 480ml premium tubs, which includes Cadbury Crunchie, Cadbury Flake and Creme Egg variants (rrp £3 each).

Commenting on the launch, Charlotte Hambling, head of UK marketing at Froneri, said: “The after-dinner occasion is really important to the ice cream category. We are confident that retailers can benefit from the opportunity to tap into the family market, with our new additions to the popular range of super premium tubs and the growing stick range.”

“Providing the perfect convenient dessert option for the family dinner occasion, we are confident that with the addition of the three new SKUs, the range will continue to drive significant growth in the category.”