Trebor is encouraging shoppers to ‘Own It’ in 2022 by rewarding them with the chance to win £10,000 in cash, as well as hundreds of confidence-boosting prizes.
The Own It campaign will reward winning consumers with prizes that help them own their style, fitness or side-hustle, helping them feel prepared and ready to face whatever stands in front of them. As well as the big £10,000 cash prize, other winners will get the chance to reward themselves with their own personal stylist or private shopping experience, their own personal trainer or nutritionist, or their own business coach or office space, among a host of prizes.
To win, shoppers simply need to pick up a Trebor multipack or single pack, enter their contact details and barcode on the pack at Trebor.co.uk and follow the instructions on the site. There they will find out instantly if they’ve won one of the confidence-boosting prizes and be entered into the Grand Prize draw for £10,000.
The promotion launches in March and runs through the year, supported by a £1.6m supporting campaign including social, digital and out-of-home advertising, as well as a suite of POS support for retailers.
Trebor Own It comes off the back of the brand’s centenary, as it celebrated 100 years on sale in 2021 with The Big 100 promotion. The campaign saw the brand sharing stories of independent retailers who, like Trebor, were first established in 1921.
The mint category is in growth and arket leader Trebor is growing, having the number one mint product with Trebor Extra Strong (Nielsen One System Total Coverage Excl. Discounters w/e 08.01.2022), which Mondelez claims is a must-stock.
Nancy Moore, brand manager for Trebor at Mondelēz International, says: “We want to give our consumers the confidence and opportunity to take on the world – however they want to do that. The ‘Own It’ campaign is designed to ensure that by buying their favourite mints brand, they are ready to do this.
“Trebor is the brand leader in the mints category and, as always in an impulse category such as this, ensuring that promotions are as visible as possible to shoppers is key.”