Ferrero is launching limited edition Kinder Surprise eggs containing Minions toys to coincide with the Minions film release in the UK.
Rolling out from August, the launch will be backed by TV advertising, video on demand and a range of POS materials suitable for stores of all sizes. The new TV creative will run for five weeks from 14 September and forms part of a £3.6m media investment for the brand over the coming months.
“We continue to experience a stellar performance across our Kinder portfolio, spearheaded by Kinder Surprise which was the UK’s strongest-performing food brand last year, growing sales by an additional +£19.7m,” said Ferrero UK customer development director Levi Boorer. “Kinder is a household name that parents trust and their family love, and keeping people engaged with new and limited edition toys, such as Minions, is a fantastic way to help our loyal retailers drive sales.
“It is vitally important that we look at all new product development through a long-term lens, using robust insights to ensure it delivers against the key pillars of value, relevance and uniqueness for shoppers and consumers. We’re really excited to introduce our latest Minions licence, which forms the beginning of another exciting wave of news for the brand.”