For the seventh year running, Mars Wrigley Confectionery UK has brought back its Sweet Sundays promotion, which offers consumers free cinema tickets.   

Led by Maltesers – the UK’s number one bitesize brand – the promotion features M&M’s, Galaxy and Milky Way and includes Bars to Bites pouches and More to Share pouches and blocks.

Lauren George, brand & trade PR manager, said: “Sweet Sundays is a proven category growth opportunity, offering high value to shoppers by overcoming barriers to their favourite out of home activity. 

“Going to the cinema remains the UK’s number one activity to do outside of the home, with the highest admissions at the weekend. Our Sweet Sundays promotion provides consumers with even more opportunities to get free cinema tickets, as well as unlocking cross-segment opportunities for retailers to boost sales.” 

Sweet Sundays is set to benefit from media investment across major participating brands including Maltesers and M&M’s. Retailers will also have eye-catching new point of sale materials to support in-store activation. There will be better product differentiation this year to drive added interest. 

In order to claim their free cinema ticket, consumers need to buy two promotional More To Share pouches or blocks, or five promotional Standard pouches, and visit to register the codes and select their preferred cinema chain. Promotional codes must be registered between 13 August and 31 October 2018.