Celebrations has launched its first ever advent calendar, designed to encourage consumers to celebrate every day in the lead up to Christmas.

Laura Edwards, Celebrations senior brand manager at Mars Wrigley Confectionery, explains: “Celebrations is synonymous with Christmas and so it’s only right we introduce a Celebrations Advent Calendar so people can feel the festive spirit throughout the Christmas countdown.”

The calendar will contain an individual Celebrations sweet behind each door. The calendar is due to hit stores in November and has a rrp of £2.79.