M&M’s has launched a Character Election Campaign, giving the public to chance for their favourite M&M’s, brown, red or yellow.

The characters will rally for votes through TV, press, radio and social media channels, as well as a launch event at the M&M’s World, London on April 14. The public will be able to vote for their favourite in the Character Election by simply visiting the M&M’s Facebook page https://www.facebook.com/mmsuk

Mars Chocolate is supporting the campaign, providing retailers with POs materials to compliment the activities such as, a bespoke M&M’s Character Election TV advert.

Bep Dhaliwal, trade communications manager at Mars Chocolate UK, said: “We’re so delighted to see that the M&M’s brand is in such strong growth, 22.5% CSV in 2014, We recommend retailers to stock up early on the special packs, support the campaign with POS to create some in-store theatre, and of course voting for their favourite character themselves!”