Following on from the M&Ms election campaign, Ms Brown has launched a new limited edition USA colour mix range to win over the UK.
Available from May 18, the limited edition range comes in pouches, treatbags and sharing bags, with each offering consumers the chance to win trips to New York, Orlando and Las Vegas to visit M&M world for an exclusive introduction to Ms Brown herself.
Mars will be supporting the launch of Ms Brown limited edition packs with a number of point of sale units available to retailers, such as prefilled units, dumpbins, counter top units (CTUs) and Wobblers.
The launch is supported by a TV ad featuring Ms Brown which will be on air for 26 weeks.
Bep Dhaliwal, trade communications manager Mars Chocolate UK, said: “We know that M&M’s limited editions perform well, as last year we saw an uplift in sales of our Brazil M&M’s packs. We recommend retailers stock up early and use the branded POS available.”