Non-alcoholic drinks brand Liquid Death, which has become an online phenomenon for its edgy and humorous branding, has secured listings with Co-op and Nisa convenience stores, marking the healthy drinks brand’s first major retail brick-and-mortar listing in the UK.
The brand is now available in Nisa stores and will be available in Co-op stores from 23 August. It can also be ordered from Amazon UK.
The stores will stock a mix of four SKUs at introductory prices. Mountain Water 500ml (RRP £1.50) is sourced from a spring in the Austrian Alps and contains natural electrolytes, while Sparkling Water 500ml (RRP £1.50) is carbonated at the same level as beer and claims to be softer than other sparkling waters. Flavoured sparkling waters Mango Chainsaw 500ml and Severed Lime 500ml (both RRP £2) are lightly sweetened with agave nectar.
After the promotional period, Liquid Death Mountain Water and Sparkling Water (500ml) will have an RRP of £1.99 and the flavoured variants will have an RRP of £2.49. Liquid Death will also be available for purchase as part of Co-op’s meal deal (drink, snack and main).
Liquid Death’s products are packaged into recyclable tallboy cans that claim to ”compete with the fun marketing of unhealthy brands across energy drinks, beer and junk food”. A portion of the brand’s proceeds goes to nonprofits which are helping to fight plastic pollution and bringing clean drinking water to those in need.
Mike Cessario, co-founder & CEO at Liquid Death, says: “Liquid Death is one of the top three most followed beverage brands on social media worldwide, and because of that we get daily messages from fans asking when they can buy Liquid Death in their home countries. The UK is our #1 overseas market with inbound traffic to our website and requests to launch here, so we are thrilled to share that we are now murdering thirsts in the UK.
“We are on Amazon UK, in national retailers including Co-op, and in several killer bars, clubs, tattoo shops, and music venues. We are setting our sights on Europe with an expansion of our strategic Live Nation relationship and the launch of our two-year headline sponsorship of the Metallica M72 World Tour.”