Mars Chocolate is celebrating the summer of football with a limited edition Mars & team tub, available from next month.
The memorabilia tub contains Mars, Twix, Snickers, Bounty and Milky Way sweets and features ‘work, rest, play your part’ branding. Its launch will be supported by Mars’ £3.5m spend on television advertising during the summer of football.
Last year, Mars renewed its four-year partnership with The FA through to 2018, as part of which it will continue in its role as Official Supporter of the England team.
“With many millions of people around the globe getting ready to watch this summer’s tournament, retailers should make the most of the excitement around one of the world’s largest sporting events,” said retail excellence director Tony Lorman.
“The Mars & Team tub is a great opportunity for retailers to tap into football fever during the busy summer period. 83% of all UK adults will be supporting the England team - as fans get set to watch the tournament with friends and family, it opens up more opportunities for retailers. Sharing items are expected to prove increasingly popular. To make the most of this, retailers are advised to stock up on limited edition products including the Mars & Team tub. Eye-catching POS units are a great way to support the launch of the new range, creating seasonal in-store theatre.”