JTI has introduced a limited-edition pack design for its mid-priced Mayfair brand. Packs are available now nationally and in all channels until the start of August. They feature a new quality cue in the form of a metallic silver band wrapped around their tops. Both standard and pricemarked formats are available. The mid-price sector makes up just under a third of the total cigarette market and Mayfair has a 43.6% share, says JTI.
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