KP Snacks has teamed up with Bestway to offer retailers the opportunity to win a ‘money can’t buy’ experience at new cricket tournament, The Hundred.

Retailers have the chance to win a VIP experience for eight, including tickets to The Hundred final at Lords cricket ground on 21 August, access to an Executive Box, hospitality, travel, and accommodation expenses. There are 30 runners-up prizes of £100 of stock vouchers also available for retailers to win.

KP Snacks is the Official Team Partner of The Hundred and the partnership will be promoted across eight core KP Snacks brands: Popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, all of which feature on team shirts. Every time retailers buy six of the of eight ‘Hundred’ featured brands at Bestway, in any format, they will be automatically entered into a free Prize Draw for a chance to win. The competition is open until 15 July.

Trading director of KP Snacks Matt Collins said: “We are delighted to partner with Bestway on its Summer of Winner’s Campaign. It’s certainly going to be a busy and exciting summer of sport, with an excellent opportunity for retailers to drive CSN sales by stocking the right range. The KP Snacks portfolio is growing in value at +3.6%, ahead of the overall category. We want to reward retailers for their loyalty to our market-leading products with this money can’t buy experience.”

Group trading director at Bestway Wholesale Kenton Burchell said: “We’re thrilled to offer this incentive to our Retailers and reward them for their valued business – a mix of an exciting cricket experience, with the backing of a really customer centric and value add partner in KP Snacks. I’m sure it’s going to be a winner all around and an excellent summer of live sport.”