KP Snacks has launched its pretzel snack in a portion-controlled multipack as part of activity to promote its snacks which contain less than 100 calories.
The £500,000 campaign, launched today, heroes the health credentials of Hula Hoops Puft and Skips which contain less than 100 calories.
The new Penn State Pretzels multipack contains six 22g packs of baked pretzels, offering 86 calories and 93 calories per pack for the Salted and the Sour Cream and Chive flavours.
KP Snacks’ latest insights report revealed that 39% of people who snack look for a healthy product (Mintel 2018), while 54% of shoppers say a smaller sized pack enables them to control their calorie intake (MAT IRI 18/06/17).
The campaign will appear across outdoor media and in a number of targeted publications throughout September and October including Stylist, Cosmopolitan and Slimming World Magazine. The creative includes a prominent 71 calorie claim, which is amongst the lowest offering in the snacking market. A new pack design for Skips also highlights its low-calorie count.
Vijay Bhardwaj, head of marketing (Family Brands) said: “We want to raise consumer awareness of the healthier snacking choices that are available to them but without compromising on flavour. Our portfolio offers consumers choice, and meets the demand of every snacking occasion. It includes 23 products that are 100 calories or fewer per pack but Skips and Hula Hoops Puft are our hero healthier options with just 71 calories per pack. With the addition of our new Penn State multipacks, we’re growing our offering in this area even more, meeting rising demand for portioned snacks which fit with a busy lifestyle and can be enjoyed on the go.”