KP, the nation’s favourite nut brand, is set to return to TV screens this July with the popular ‘The Nut Nut’s Nut’ campaign.
The advert, which airs from 5 July to 6 August, will remind audiences that KP Nuts are perfect for summer sharing moments, from BBQs to a balmy night in on the sofa. At 30 seconds long, the advert focuses on the high quality and taste credentials of the brand. Its aim is to bring KP Nuts to a new generation and show that nuts can be enjoyed throughout the year, not just at Christmas.
Last year’s advert boosted sales by 8% in the three months following its launch. KP Snacks is looking to repeat this growth by bringing it back to screens. The 2018 advert is part of a £2m campaign, which encompasses social, digital VOD, and OOH. Retailers will also receive shopper support, helping to boost sales over the summer period.
Andy Riddle, Sales Director at KP Snacks says: “We’re excited to be bringing back ‘The Nut Nut’s Nut’ campaign for summer 2018 after a successful run last year. KP Nuts is an iconic brand, with taste and quality at its heart. Designed to highlight KP Nuts’ credentials as the perfect summer snack and get the next generation of shoppers excited about the category, we anticipate that the campaign will drive a sales uplift for retailers – as it did in 2017.”
KP holds a 20.7% share (Nielsen 52 w/e 21 May 2018) of the market and is experiencing 10% growth (Kantar WPO we 20 May 18).