KP Nuts is launching new Sweet Chilli Cashews (110g RRP £3.20) and Sharing Nuts Mixes (120g RRP £2.69).
Tapping into the better for you trend and the growth of cashews as the second biggest nut type, worth £58m and growing at +7.6% (Nielsen YTD 21.04.18), KP Snacks has added to its successful cashews range with KP Sweet Chilli Cashews.
With an RRP of £3.20, the entire range has been re-launched in stand-up packs to support visibility on shelf and provide differentiation from KP’s peanut products.
Andy Riddle, sales director at KP Snacks, said: “Whilst demand for healthier snacks continues to grow, we know that consumers weigh up the balance between health, taste and enjoyment. Our new KP Sweet Chilli Cashews are a perfect solution for this, providing a healthy snack which does not compromise on great flavour and taste.”
With 30% of shoppers looking for a healthy product and 28% of shoppers interested in a high protein CSN products, market demand for healthier nut products that are both tasty and nutritious has never been stronger (Mintel 2018).
Andy Riddle adds: “As the leading manufacturer of peanuts within the tasty nuts category, KP Nuts are perfectly positioned to raise the profile of cashews and drive growth in the category. Our KP Cashews range are the perfect solution for shoppers looking for a healthier snack option, and their new stand up packs will help the product stand out on shelf and drive sales”.
KP Nuts is also launching new KP Sharing Nut Mixes. The new 120g sharing formats of KP Fruit & Nut Protein Mix and KP Orange Nut Fudge Energy Mix (RRP £2.69), will bring scale to the growing segment of nut mixes. As both healthier and sharing occasions continue to grow, KP Nuts’ new Sharing Nut Mixes will help shoppers to make better choices as they snack at home as well as on-the-go, providing natural sources of protein, fibre and vitamin B7.
The new KP Sweet Chilli Cashews, KP Cashews stand up packs and KP Sharing Nuts Mixes will be available from 15 July 2018.
The launch of these new products and formats will continue to drive growth in KP Nuts, which is currently a £58m brand, six times larger than its nearest competitor, growing at 7.6% (Nielsen YTD 21.04.18).
The launch of these new KP Nuts will be supported with a £2m Summer campaign, which will include TV, Out of Home and social and digital.