Ferrero is giving retailers the chance to drive sales this Easter by entering a competition to host an in-store Kinder Egg Hunt for their local community. Five lucky retailers will win the prize, which includes posters for store windows, branded goods and free stock.
To enter the competition, retailers must complete the form online at http://yourperfectstore.co.uk/ before Thursday 22 March. Kinder Egg Hunts will take place over Easter Weekend. Convenience retailers can also purchase the Kinder Egg Hunt Kit for £9.
Kinder was a key driver of growth for Ferrero over Easter in 2017, with its seasonal range being the fastest growing brand amongst the top 10, reaching almost £20m (Nielsen, Total Coverage, Easter 2016 versus Easter 2017 31/12/16 – 29.04/17) .
Ferrero customer development director Levi Boorer said: “We’re keen to help our retailers give back to their local community, especially during the Easter period. Last year’s Easter Egg Hunt activity was a great success as retailers saw an increase in their Easter sales year-on-year, as well as increased basket spend compared to the previous week of trading. We are looking forward to seeing the results achieved this year and to spread a little joy this Easter.”