The Kinder range is to be supported by a new campaign highlighting its taste credentials.
The ‘Happy Tums or it’s Free’ campaign run across its entire range offering consumers a full refund if they’re not completely satisfied. Consumers also have the opportunity to be entered into a prize draw for a hamper of Kinder Chocolate.
The campaign is being supported by in-store activity and a TV campaign running through October and November.
Kinder Bueno is also seeing a packaging refresh. Featuring a revamped logo and clearer product imagery, the new look is designed to help people differentiate between the classic and white varieties.