Kettle Chips has announced the launch of a new improved recipe for one of its signature best-selling flavours, Mature Cheddar & Red Onion.
Available in stores from this week across all pack formats (130g, 40g, and 80g), this signature hand cooked flavour is even better and now non-HFSS compliant. The new improved recipe will be phasing through retailers from this week and is available nationwide.
Speaking on the new recipe, Lynn Saul, R&D director at supplier Valeo Foods UK, said: “We’re always striving to make our recipes even better, and our new Mature Cheddar & Red Onion flavour is a perfect example.
“We’ve refined the balance of bold, tangy cheese with the sweetness of red onion. The flavour is now non-HFSS, meaning it meets government guidelines for healthier snacking, and we’ve done it without adding anything artificial. It’s full-on flavour with no compromises and we’re incredibly proud of that.”
Coinciding with the new recipe, Kettle Chips is also kicking off its Enjoy a Summer on-pack promotion, running for 14 weeks until June 28 September. The brand wants to encourage shoppers to enjoy a summer of sport and on every promotional pack purchased they will have a chance to win one of 98 cash prizes of £200. The promotion’s aim is to provide financial support for sporting activities for consumers, whether that’s trying a new sport, funding equipment or tickets.
Michael Inpong, chief marketing officer at Valeo Foods UK, said: “This summer is set to be a blockbuster for sport, and our on-pack promotion is all about celebrating that energy. With £200 to be won every day, we’re encouraging people to get outside, come together, and make the most of a jam-packed summer.”
The promotion is proudly inspired by Kettle Chips’ support as the Official Crisp Supplier of the Women’s Rugby World Cup 2025 - the biggest tournament in the sport’s history, taking place across England from 22 August to 27 September.
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