Kallo, the natural food brand best known for its rice cakes and stocks, is launching Pop-Crisps, a new on-the-go snacking range featuring four innovative flavours.
With just 85 calories per 20g serving, the NPD aims to appeal to a growing audience of healthy snackers in the UK.
Himalayan Pink Salt & Hint of Black Pepper, Sea Salt & Sicilian Lemon Vinegar, Sour Cream & Dill, and Wasabi & Soy Sauce will be the first flavours to hit shelves in early 2018.
Available in two pack formats; a single snack bag (RRP 75p / 20g) and a sharing bag (RRP £1.95 / 85g), the new products meet the growing demand for healthier choices; 63% of UK consumers snack at least once a day but are also trying to eat healthily ‘all’ or ‘most of the time’ (Mintel March 2017). Kallo Pop-Crisps are made from quality ingredients and nutritious popped corn pieces including green split pea, yellow split pea and purple corn.
Hayley Murgett, Kallo brand controller at Wessanen UK, said: “We passionately believe that consumers shouldn’t have to sacrifice on taste in favour of health, so we’re very excited to be introducing the world to our new Pop-Crisps – the new healthier, tastier addition to snacking-on-the-go from Kallo. Bursting with adventurous and incredible flavour, it’s an exciting addition to the healthier snacking category.”