Punchy To The Core

Purity Soft Drinks has launched Juice Burst’s biggest ever marketing campaign.

Running from June, Punchy To The Core aims to keep Juice Burst Apple front of mind for shoppers throughout the summer months, highlighting its refreshing taste as well as its health credentials – providing consumers with one of their five-a-day, with no added sugar, artificial flavours, or sweeteners. Funded by a six-figure investment, Punchy To The Core will be amplified through social and digital activity, nationwide sampling, and disruptive OOH advertising including thousands of bus t-sides and phone kiosk adverts across 21 major UK cities.

This summer will also see the return of Juice Burst’s Shake Up Your Summer campaign, driving awareness of recent NPD Juice Burst Summer Fruits.

CEO of Purity Soft Drinks Ltd, Sarah Baldwin said: “While there is so much innovation in the soft drinks category, and our latest variants Summer Fruits and Peach Ice Tea have performed exceptionally well, it’s important for retailers to never lose sight of their core range. Timeless flavours like apple and orange continue to be in huge demand. That’s exactly what Punchy To The Core aims to spotlight: the punchy, thirst-quenching classic that is Juice Burst Apple.

“At Purity Soft Drinks our mission is to deliver natural refreshment for everyone, in every drop. Our research shows that 29% of consumers are drinking more fruit juice and juice drinks in comparison to pre-Covid levels, driven by an increased focus on health. In fact, when choosing a soft drink, health is now the second most important consideration after taste, with 41% of juice drinkers choosing a product because of its health credentials and 36% preferring products that provide one of their five-a-day Punchy to the Core is an extension of our mission, bringing the great taste and health credentials of Juice Burst Apple to juice lovers and health-conscious consumers UK-wide.”