Chilled beverage brand Jimmy’s Iced Coffee has relaunched its range with lower sugar products and new packaging.
Sugar content in the Original Jimmy’s has been reduced by 35% and the fat-free Skinny by 33% while the vegan-friendly Dairy Free option has 67% less sugar than before.
The new design features bright illustrations and more detailed product information, identifying exactly what goes into a carton. The range is targeted at Millennial consumers.
The Jimmy’s range is available in four flavours; Original, Fat-Free Skinny, Dairy-Free Oat and Chocolate Mocha (rrp £1.59 per 330ml carton). All variants are certified by the Rainforest Alliance.
The updated range will be rolled out to independent retailers from June.