Football fans are expected to spend £113m on food, drink and other party essentials for England’s match against Spain in the Women’s Euros final on Sunday, according to a spending report from Voucher Codes.
As fans gear up in style, Brits will be stocking up for the ultimate watch party with £97.2m forecasted to be spent on food and drink.
A further £6.8m is to be spent on sportswear, £5m on merch, £2.6m on decorations and £1.3m on electricals.
With excitement at an all-time high, the number of shoppers is also forecast to peak with 9.5m consumers predicted to make a retail purchase for the final.
Over the whole Women’s Euros tournament, Voucher Code’s Women’s UEFA Euro 2025 Spending Report tipped a £566.4m boost for the retail sector, with a total of £423.9m from grocery sales.
“As always, there’s nothing better than an international football tournament to bring the UK together to celebrate and spend. The retail sector is forecast to do exceptionally well out of the Women’s Euros, with grocery retailers seeing the biggest uplifts in sales,” said Michael Brandy, senior commercial director at Voucher Codes.
“With only a few days left to take advantage of the Women’s Euros tournament, retailers should consider offering last-minute deals and discounts on watch-party essentials, and make sure any promotions are front of focus for value-driven customers. Retailers should also start planning ahead now for next year’s Men’s World Cup tournament, taking note of consumer trends and popular items for the games.”
Have you decorated your store for the final on Sunday or lined up any celebrations? We’d love to know! Get in touch and send your store images to sunnevamoore@wrbm.com.
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