Wine manufacturer Vinarchy is expanding its mini boxed wine portfolio without two new additions.
Jam Shed Sauvignon Blanc and Echo Falls Summer Berries Fruit Fusion join the range just in time for retailers to make the most of summer socialising occasions.
The move reflects Vinarchy’s “continued focus on offering accessible, great-tasting wines in convenient, lower-waste formats that align with changing shopper needs,” it says.
Boxed wine sales in the UK are booming and are currently up 35% year-on-year. The new Jam Shed Sauvignon Blanc offers vibrant, tropical aromatics of passionfruit, mango, and guava, with an equally intense palate of pineapple and lychee.
Echo Falls Summer Berries Fruit Fusion delivers a bold and juicy profile of red berries, tailor-made for easy summer drinking.
Tom Smith, marketing director for Europe at Vinarchy, said: “With summer in full swing, we’re excited to bring even more choice to shoppers looking for great-tasting, convenient or accessible wine.
“We know consumers love the fruit-forward flavour profiles of Jam Shed and Echo Falls, and now they can enjoy them in a format that’s all about ease and enjoyment - whether that be a picnic in the park or a weekend barbecue.”
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