Imperial Brands has unveiled its all-new, compact and discrete blu box kit.
Complementing its blu bar kit and blu pod offering, the all-new blu box kit caters for 25% of disposable vape customers who prefer a box format vape device.
The blu box kit is aimed at young adult vapers in the 21-30 years age group, and particularly female customers who prefer discreet devices which fit within the palm of their hand.
This includes 1,000 puffs of intense flavour per prefilled, replaceable pod, equating to 2,000 puffs in each pod pack (two pods). The device includes Imperial Brand’s third-generation mesh coil technology for enhanced and consistent flavour delivery while devices also include a 560mAh battery with USB-C port for fast charging and repeated use.
The new blu box kits, which include a blu box rechargeable vaping device and one blu pod, are available in three flavour options: Strawberry Ice, Lemon Lime and Mint. The kits carry an RRP of £5.99 each. The blu box kit is also compatible with the entire range of blu pod flavours, helping customers as they transition to alternative products following the disposable vape ban. With an RRP of £5.99, the blu pod packs include two blu pods with 2,000 puffs per pod pack.
Yawer Rasool, consumer marketing director UK & Ireland at Imperial Brands, said: “As the UK vape market transitions to a new future with the removal of disposable vape solutions, it is important that we continue to provide alternative options that the market and consumers’ demand.
“The introduction of our new blu box kit is a result of in-depth research and development with adult vapers, to ensure we are providing them with a device that fits in the palm of their hand comfortably, delivers 1,000* puffs of intense flavour and appeals aesthetically.
“It will sit alongside our already popular blu bar kit as an easy to use and fully compliant solution post-disposable ban. Adult vapers now have more choice in the compliant devices they choose from and can opt for the format they prefer whilst still accessing our wide range of exciting blu pod flavours.”
No comments yet