Highland Spring, the UK’s leading producer of natural source bottled water, has unveiled its latest promotion titled ‘H2Oomph’.
The new on-pack promotion is designed to encourage consumers to enjoy life with added value and will form part of the brand’s ongoing ‘Brave By Nature’ initiative.
Consumers will be given the opportunity to win exciting experiences including a weekend break in an unusual location, 4D cinema tickets and aqua assault course tickets.
The instant win mechanic will appear on Highland Spring’s Still 500ml flat cap and 750ml sports cap single bottle and multipack range until June, with around 10,000 prizes to be won.
The brand is also launching a packaging refresh of its 1ltr, 750ml and 330ml glass bottles next month. The design will mirror the new look introduced to the PET range last year.
Karen Crowley, head of consumer marketing at Highland Spring Group, said: “Reaction to our ‘Brave By Nature’ launch in 2017 was very positive and we are excited to announce the next phase of the campaign, reinforcing this message to our consumers.
“One of our key priorities at Highland Spring is promoting healthy hydration options for all, and this is what ‘Brave By Nature’, and ‘H2Oomph’ is all about; encouraging people to stay hydrated to help them turn every day into a good day. Whether it’s taking an iconic train journey or one-upping the everyday cinema experience, we’re offering consumers the tools to do this with added oomph.
“This activity forms part of our long-term category strategy designed to help unlock the potential that exists within bottled water by encouraging consumers to get into the habit of drinking water regularly and encouraging healthy choices.”
The on-pack promotion will be supported by in-store activation, out of home and digital advertising, PR and social media activity, all launching in April 2018.