Henderson Wholesale has announced its Delish Summer refresh, a line of fresh new flavours and products for the summer months and beyond, in collaboration with sandwich, wraps and salads to go partner, Around Noon.
This comes as the company also rebrands its Choice selection, which includes vegetarian and under 400-calorie sandwiches, wraps and rolls.
Around Noon has been supplying Henderson Group with a vast range of products for over eleven years. The Summer of Flavour range, which landed in stores across Northern Ireland earlier this month, welcomes back two lunchtime favourites in the form of the much-loved Chicken & Chorizo Bloomer and the Salami, Mozzarella & Pepper Wrap.
The range also includes five new products, introducing exciting seasonal flavours including a Korean style BBQ Chicken Sandwich, a Ham Salad & Honey Mustard sandwich, a New York deli style Ham Ciabatta, a Buffalo Chicken Wrap and, in “a nod to the popularity of chicken wraps in Delish hot food counters,” the BBQ Chicken Goujon Wrap.
The rebrand has rejuvenated the look of the range to align the packaging with the core range, and also to give standout on shelf to help shoppers navigate to veggie and lower calorie options. There are also four new products added to the popular range, developing the brand to further incorporate traditional and on-trend flavours within the distinct product types.
Shoppers will also spot a new product on shelves as part of the core Delish range - Spice Bag Wrap which again brings a popular Delish hot food dish into the chilled grab and go range.
Both ranges have launched in over 160 Spar, Eurospar and ViVO branded stores across Northern Ireland and the summer range will be available until September.
Julia Galbraith (above), brand development and marketing manager for the food to go category at Henderson Wholesale, said: “We’re thrilled to launch the Summer of Flavour range and to bring back our shoppers’ favourites, alongside some exciting new additions.
“The Choice rebrand and development of this line has been extremely important to us as it allows us to represent a broader range of choice to our shoppers, in line with their lifestyle or dietary requirements.”
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