CBD Drinks brand Goodrays has entered the convenience channel with listings at Spar stores at Forecourt Trader of the Year 2021 Hockenhull Garages in Leicestershire, where it claims to be outselling energy drinks.
In the first six months of trading, Goodrays reports that it is outselling traditional energy drinks across all eight Hockenhull sites, showing a promising trend for functional drinks in the convenience space.
After securing listings in Tesco and Waitrose in 2022, and a marked increased distribution across all Waitrose stores in 2023, the team is now putting a lot of focus into the convenience sector for 2024. Goodrays announced a record growth of 1,457% year on year in October 2023.
The carbonated Goodrays CBD Drinks, which promote relaxation, have a market-leading dose of 30mg of premium Colorado-grown CBD per can. The Ready To Drink cans come in four flavours: Raspberry & Guava, Blood Orange & Grapefruit, Passionfruit & Pomelo and Elderflower & Yuzu. Each 250ml can has a daily recommended dose of Vitamin D in each and just 33 calories. All the drinks are 100% vegan and have an RRP of £2.99 each.
Goodrays will provide ongoing sampling opportunities at Hockenhull’s sites, as well as supporting activity on bollard covers, shelf-talkers, digital screen media at the pump, digital screen media at the entrance.
Henry Colyer, head of marketing Goodrays says: “It is fantastic to see that we are out-selling some major energy drinks within our first few weeks of launch. By offering this choice to customers, we’re putting health and wellness into the driving seat. MD [managing director] Joe Hockenhull shares our vision of offering effective, premium CBD products to help with everyday stresses. We want drivers and passengers to have a functional drinks option that isn’t an unhealthy energy drink full of additives.”
Eoin Keenan, founder of Goodrays and expert in global CBD legislation, says: “We are delighted that Hockenhull has decided to work with us on their first CBD drinks listing. This early data shows the potential for retailers if they diversify their functional drinks offering.”
Joe Hockenhull, MD of Hockenhull Garages says: “At Hockenhull Garages, we’re keen to make sure there are healthy options available to our customers. We’re thrilled to be working with Goodrays to offer effective and premium doses of CBD alongside other wellness drinks.”