The ten second teaser films featuring the household favourites discussing their perfect bowl of Kellogg’s Corn Flakes, will air across this week, building up to a premiere on Friday 7th, around 9.12pm, during Gogglebox.
After a five-year break in commercial marketing activity on Kellogg’s Corn Flakes, Kellogg’s kicked off 2017 with a £10m investment to remind cereal fans how much the UK loves Corn Flakes.
Now the conversation has gone a step further encouraging Chris and Stephen, Jenny and Lee, the Siddiqui’s and the Gilbey family to join the brand’s discussion about their ‘perfect bowl’.
Sid Siddiqui insists his Corn Flakes must be enjoyed in the right size bowl, while Lee confesses to being a “slurper” – and George insists his Corn Flakes must remain “the ultimate crispiest crispness”.
Viewers will be encouraged to share and join the discussion about what makes their perfect bowl on social media using #myperfectbowl.
Following Friday’s premiere, the campaign will continue across Channel 4 and All 4 in the form of twenty second versions of the ad, each featuring a different family.