Gallo Family Vineyards has announced the launch of a new reward scheme in partnership with Virgin Experience Days.

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The partnership will see customers who purchase a bottle of Gallo Family Vineyards White Zinfandel or White Grenache given the opportunity to win more than 2,000 luxury prizes ranging from wine tastings and cookery masterclasses to spa days.

The competition, which is part of the brand’s Hello Gallo marketing campaign, will be visible in-store, in print and online nationwide and is expected to deliver more than 15 million impressions.

Gallo Family Vineyards wines are available across the convenience channel.