Florette has kicked off a quirky new summer marketing campaign, ‘Made With Sunshine’, which has also seen the brand introduce a new brand ambassador through its new eye-catching cartoon character.

The new brand ambassador is a sun character designed to accompany Florette’s strapline ‘Made With Sunshine’ that highlights the import role sunshine plays in healthy living, taste and quality.

Florette will include the tagline ‘Made With Sunshine’ on its online recipes.

Elaine Smith, marketing controller at Florette UK, said: “Florette’s summer marketing campaign is all about taking consumers on a journey from inspiration to purchase. By using the sun, our newest brand ambassador, we have taken the consumer to the very start of the journey to help communicate the care we take to deliver the best quality.

“We feel our new branding will translate the Florette message in a simple yet effective way and building on the success of targeting consumers close to purchase, we’ve expanded our strategy to capture the imaginations of consumers before they enter the store.”