Florette salad has launched new pack sizes to tackle the issue of in-home wastage.
In response to research Florette has created a new, simpler range blueprint that sees pack sizes and price changes for key SKUs.
Replacing ambiguous ‘serving numbers’ with pictures of salad portions on plates provides a new, clearer indication of how many platefuls, side portions and handfuls of product are contained within each bag.
The new range blueprint comes at the same time as Florette’s biggest-ever marketing investment, which will see the company spend £6m on TV, digital and social activity in 2015.
Neil Sanderson, managing director of Florette, said: “Shoppers are telling us they want to find what they want easily, in order to buy what they need, and then use what they buy. We are responding responsibly to the desire for reduced wastage and making shopping for salads easier by optimising the pack sizes and prices of our key products.”