Florette unveils £1m marketing campaign for summer

Florette has unwrapped a £1m marketing campaign.

The campaign includes sponsorship of Food Network, the UK’s only dedicated food TV channel that reaches over 5.2 million people each month, and will connect Florette to some of the biggest chefs and food writers in the UK.

The sponsorship will be complemented by a brand-new TV advertising campaign throughout June to August, across ‘on demand’ service platforms including ITV X, Sky and All 4.

Nick White, head of marketing at Florette UK said: “As we step into summer, lighter eating with a fresh accompaniment becomes a staple for consumers yet research highlights that most households stick to a very limited repertoire of the same recipes week in week out. Our new campaign will show consumers that Florette can transform their routine, turning the mundane into something tastier and more vibrant, making a dish UnFloretteable.”