Tic Tacs will be on TV in September as part of a new campaign, which will see all packs rebranded by January 2017.
Ferrero has also been working on a raft of NPD. The brand’s core orange and mint variants have received a festive flavour twist, along with themed packaging. Winter Warmers (rrp £2) come in sweet mint and spicy orange will be available from September for a limited period.
Come October, the new lines will be joined by mint rush: a combination of two intense pills: smooth mint and fresh rush. Mint rush has been developed following insight that 55% of sugar confectionery shoppers consume mint flavours, claims Ferrero. An 18g pack has an rrp of 58p, while a 49g pack is priced at £1.31.
Ferrero customer development director Levi Boorer says: “We know our target consumers have a great affinity with Tic Tac and this year, in true Ferrero style, we are making a heavyweight investment to support the brand ensuring Tic Tac is completely unmissable.
“In addition, Tic Tac has a great range of flavours that cater for multiple tastes and we’re excited to announce the launch of two new flavours that are sure to recruit new shoppers to the brand. As with all Ferrero products, we want to make sure retailers know how to stock Tic Tac and to make the most out of their Tic Tac sales, we recommend retailers treat newcomers as incremental SKUs to the core range.”
Worth £26.4m, Tic Tac is the 9th biggest brand in sugar confectionery, according to Ferrero.