Ferrero has unveiled its biggest ever campaign for the Tic Tac range.
The ‘Find a Fiver’ promotion is giving away £1.5m worth of prizes through a text to win mechanism where consumers can win £5 paid into their bank account or £5 off a minimum spend with selected partners including Topman, Dorothy Perkins and Cineworld.
The promotion is being sponsored by a £1.7m marketing spend including TV advertising, video on demand and digital activity.
Ferrero is also set to relaunch its Kinder Surprise Pink and Blue eggs in September. The pink eggs will feature Barbie Fashionistas while the blue eggs feature Transformers and will come in single (rrp 82p) and three-packs (rrp £2.11). Kinder Surprise will be supported by a £3.8m media spend in 2014/15 which includes £1.1m for the Transformers and Barbie tie-in.