Speciality food importer Empire Bespoke Foods’ has linked up with Tabasco Pepper sauce to launch two popcorn varieties.
The 90g Tabasco popcorns (rrp £1.59), which come in flavours of Sweet Chilli Cheese and Sweet Chilli BBQ, are gluten-free as well as being free from artificial colours, preservatives and flavourings. The launch will include UK multiples, impulse and independent sectors.
Marketing manager, Nina Prabhu, said: “The snacks are high-quality, great tasting and really tap into the latest popcorn trend of healthy snacking. This, aligned with the fact that awareness is already strong for the world famous Tabasco pepper sauce brand, we expect both lines to be extremely competitive in the multiple and convenience retail sectors.”