Luxury chocolate brand Elizabeth Shaw is extending its festive offering with dark mint Creams (rrp: £3.49), orange and salted caramel Crisps, both priced at £3.99, and Merry Christmas Mini Gifts (rrp: £2.59). The new additions will feature re-vamped packaging which is part of a wider brand redesign, aimed at improving stand out on shelf and offering a more premium gifting feel.

Kicking off the brand redesign is the trademark Crisp range. New look packs will feature a pearl varnish finish, giving a metallic sheen to the packs. Gold foil has also been used to amplify the logo and overall shelf presence.

Specifically designed for luxurious seasonal gifting, the Merry Christmas Mini Gifts feature a gift tag and satin bow and contain a combination of mini flutes and chocolate bites with 100% natural toppings. The range is available in three different flavours: dark mint Flutes & dark mint bites; dark orange Flutes & milk orange Bites; and milk Amaretto Flutes & milk almond Bites.

Dark mint creams are new to retail following their success in the catering sector. The dark chocolates contain 54% cocoa solids and are filled with soft mint cream, infused with mint oil. The after dinner mints come individually wrapped, presented in a hexagonal tumble pack, designed to appeal to those looking for a token gift or post dinner treat.

Marketing Manager Hayley Coggins said: “Our new packaging designs feature brighter, bolder colours creating a premium and more sophisticated look and feel. With the aim to increase stand out shelf presence, the redesign has been rolled out across all our existing and new products. The new launches are a welcome addition to the Elizabeth Shaw family.”