Dylon’s Colour Catcher has joined forces with Manchester City Women’s Football Club (MCWFC) in a long-term partnership that will see the non-food brand promoted across a variety of media assets.

Colour Catcher x Man City

Rolling from this month, combined MCWFC and Colour Catcher marketing will appear across digital, TV and social media platforms, featuring footballing stars such as Steph Houghton, Demi Stokes and Jill Scott.

In addition, Colour Catcher will have pitch-side LED animation and sampling activation at the Etihad Stadium during the first ever Barclays FA Women’s Super League Manchester derby this coming Saturday (7 September).

All of the activity is designed to drive sales of the products for retailers and follows the popularity of the brand’s “Dare to Mix’ campaign in 2018.

Dylon Colour Catcher’s marketing director Nikki Vadera said: “Last year’s campaign was very well received by consumers, and this year’s campaign develops the ‘Dare to Mix’ message by focusing on breaking free from prejudice and the shackles of identity norms. Everyone is multifaceted and has various hobbies and passions outside the 9-5. What better way to reinforce this than to partner with Manchester City Women’s Football Club to showcase the players and their different passions?

We are excited to be working with the team over the next few seasons. In fact, there could not have been a better time for this collaboration, particularly on the back of the players’ successes on the international stage,” Vadera added.

Gavin Makel, head of Women’s Football at Manchester City, commented: “Everyone at Manchester City is excited to welcome Colour Catcher as an official partner of our women’s team. We are delighted to be working with such a trusted, well-known brand and hope this is the beginning of a long and successful journey for both parties.”