Del Monte has announced its partnership with The LTA (Lawn Tennis Association).
The three-year LTA partnership will see the canned, fresh fruit and juice ranges gain wider exposure at the series of pre-Wimbledon grass court tournaments, including The Fever Tree Championships at Queen’s Club, London.
This summer, Del Monte will deliver on site activation through product sampling and advertising at all British Tennis Tournaments, attaining greater publicity with a TV audience of 12.3 million and over 155,000 attendees. In addition to this, Del Monte will run an on-pack promotion across over 3 million cartons of Del Monte fruit juice and prepared fruit pots; offering prizes of 250 Babolat junior racket & ball sets, 50 adidas courtside kits and the chance to win a family break at the luxury La Manga Resort.
Martin Selley, managing director at Del Monte UK, said: “We are delighted to announce our partnership with The LTA. Contemporizing the brand and conveying the health benefits of the Del Monte fresh, juice and canned ranges is also a key focus for us and their mission to encourage a younger audience to live a healthy lifestyle aligns with our brand ethos and core values.”