Dairylea is launching its partnership with Trainline for a second year, which offers consumers the chance to receive up to £50 off train travel so families can enjoy more adventures for less.
Available across all Dairylea products until 30 June, all shoppers need to do is purchase any product, scan the QR code or visit discoverydays.dairylea.co.uk and enter their details and the barcode/best before date to receive their discount.
Dairylea say its range is ideal for families to enjoy as they head off on adventures during the warmer months. With the entire range included, no minimum spend with Trainline and no restriction on who can travel, shoppers can tuck into more of what they love while out on their adventures.
Dairylea is also offering retailers a chance to reduce their travel costs by winning a Railcard worth £35. With ten chances to win, retailers simply need to fill in the form on snackdisplay.co.uk, Mondelēz International’s trade website, to be entered.
Clo Darie Lheureux, brand manager for Dairylea at Mondelēz International, said: “We’re so excited to be partnering with Trainline for a second year, to help set families free. We’ve extended the partnership to all Dairylea products, meaning everyone can get involved when they pick up their favourites in store, and more families have more opportunity to access cheaper train travel and explore.
“The campaign gives more ways for retailers to drive excitement with shoppers and boost sales in the category, and the chance for ten of them to win cheaper train travel via a Railcard, to help them enjoy the sights across Great Britain too.”
The campaign will be supported by PR, OOH, Ddgital and social activations to make it unmissable.
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