A low-fat drinking yogurt with fruit and cereal has been introduced by Nestlé to cash in on the trend for breakfast on the move. SKI Up & Go is served chilled and is available in packs of three (3x250g – rrp £2.09) and an individual 250g bottle (rrp 79p). It comes in a choice of two variants – mixed berry and banana & honey. 

Nestlé UK senior brand manager Jo Trimmer said: “We know that mornings are particularly busy for mums and often the family leaves the house not having had time to sit down for a healthy breakfast. 

“SKI Up & Go has been created to complement a hectic lifestyle so that mum can be safe in the knowledge that she has been able to ensure her family has been set up for a good start to the day.”

Organic cheese producer Yeo Valley has launched four products into the £92m convenience cheese sector. Joining the Yeo Valley portfolio are: thick slices – eight slices per pack – of its organic mature Cheddar; a 200g pack of grated mature Cheddar; and two products positioned as healthy snacks for children – red Leicester and mild Cheddar cheese sticks. Each has a rrp of £2.29. 

Yeo Valley Organic has also relaunched its milk range with new-look labels and packs, including half-litre bottles aimed at independent retailers.

A major expansion drive is being launched to boost sales of Jarlsberg cheese in the UK. New sales and marketing company Tine UK Ltd – a wholly owned subsidiary of Norway’s largest dairy producer Tine BA – has been set up to co-ordinate a programme aimed at increasing sales by 25% within the next year. 

Consumer demand for Jarlsberg has been growing consistently for many years, with sales in 2005 rising by 5% to £8.5m. Tine UK is looking to add range extensions to further accelerate the brand’s growth. 

Sales of Jarlsberg slices in 150g 10-slice resealable packs rose by 15% last year and the company has recently expanded the range with the introduction of Jarlsberg Lite slices. There are also plans to increase the market for grated Jarlsberg and to develop other new concepts to broaden the brand’s appeal.