Spar’s Daily Deli range has been relaunched in Northern Ireland following a multi-million pound partnership between food to go specialist Around Noon and Spar operator Henderson Wholesale.
Newry-based Around Noon led the project to completely revamp Spar’s Daily Deli offering of pre-packed sandwiches, wraps, and salads. Set to be available in more 100 Spar and Eurospar stores across Northern Ireland, the new range includes more than 60 product lines, a new brand identity and a suite of new packaging and signage.
The line-up also includes more breakfast and hot food items, with greater emphasis on healthy eating options including a range of granola, cut fruit, salads and below 300 calorie products Fulfilled by Around Noon, the new Daily Deli offer features a variety of vegan and vegetarian options, including: sandwiches, flatbreads, wraps, nourish bowls and meze platters.
Gareth McAnlis, food development manager for fresh foods at Henderson Wholesale, said: “Our shoppers want options without compromising on quality and value. This is one of the many reasons we’re proud of the partnership we have with Around Noon. The products are made locally with care. The level of innovation and new product development also means there’s always something in the pipeline to help keep our customers happy.
“We strive to make sure everything the shopper could want is available under the one roof, which is why the ranges produced by Around Noon have grown significantly over the past five years. This also fits into a wider food-to-go strategy where the traditional ‘meal deal’ has been reworked to include breakfast items alongside the growth of the Barista Bar hot drinks offering – all aimed to minimise the need for split missions.”
Philip Morgan, sales director for Around Noon, added: “We’ve developed a fantastic working relationship with Henderson’s fresh team over the last five years and currently supply over 60 lines to its Spar and Eurospar stores daily, in addition to seasonal ranges at least twice per year. As consumer eating habits have evolved, we’ve introduced a range of vegetarian and vegan products, less than 300-calorie flatbread options, hot lines and granola and fruit pots.
“We’re very proud of the new Daily Deli range, which has been a significant project including rebranding, introducing new products and creating new packaging. We work hard to help our customers move with and stay ahead of changing consumer trends and the new Daily Deli range is part of that process.”
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