Spar has unveiled a new range of dessert pots, in a move to drive growth in the continental desserts sector.
The new twin-pack profiteroles, panna cotta and limoncello pots are available to Spar retailers now, with an rrp of £1.65 and a promotional price of two for £3.
The products will sit alongside Spar’s existing Tiramisu. In addition, the brand is also relaunching its apple crumble and syrup sponge puddings.
Joanne Cramer, senior brand manager for Spar UK, said: “With an improved recipe and introductory rrp of £1.50, these lines are an essential part of Spar’s winter range, relaunching just in time for Christmas.
“While the desserts category is still an important one to convenience stores, we know that shoppers are increasingly seeing desserts as an occasional treat, rather than a regular one.”
She added: “That means both continental and seasonal products are driving sales in the category – a trend that we are tapping with our new and relaunched desserts.”