Corona will be inspiring and enabling people to go outside, embrace nature and live more moments that matter this summer.
Helping retailers to maximise summer spending runs from 2nd July until 16th September, Corona’s campaign ‘Outside is Our Best Side’ will see free Corona coolers delivered directly to customers’ doors. After purchasing any pack of Corona from any eligible retailer, shoppers can visit cooler.coronaextra.co.uk from 2 July, where they will need to upload a picture of their receipt and scan their barcode to earn points (one Corona = one point). Consumers who collect 60 points will then be able to receive one of 13,000 Corona coolers available.
The cooler holds 12 bottles of Corona, with a built-in bottle opener.
While its high quality, distinctive taste and lime ritual, 65% of all Corona sales come during the summer months (Nielsen Scan Track, 2016 Data to 31.12.2016). To support the campaign, select packs of Corona (10 X 330 ml; 12 X 330 ml; 18 X 330 ml) will include stickers promoting the activity.
AB InBev is also supporting stores through display units to showcase the promotion, helping to drive awareness of the campaign and increase rate of sale. This visibility will be key in helping retailers make the most of the weather, particularly when considering that over a quarter of consumers (26%) purchasing beer and cider intend to drink it straight away or later that day (28%, him! Beer & Cider Deep Dive - face to face survey 2015).
The ‘Outside is Our Best Side’ campaign will be supported by Out Of Home activity as well as below-the-line and social influencers as part of an integrated campaign to help AB InBev’s customer maximise the summer season.